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Research papers

Small business banking

The paper argues that the small business market is a key sector for banks, providing the future base for the important corporate middle market and that there are opportunities for hunks to increase their business profitability in this sector while at...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Author: Mervyn Flack
June 15, 1992
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Citation

Flack, M. (1992a, June 15). Small business banking. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/small-business-banking


Research papers

Dealers

At the and of 1990 FASA RENAULT requested a project from us on environmental beautification and animation of an area in a dealer’s showroom specialized in the youth segment responding to the following objectives: -Increase the penetration in the...

Catalogue: ESOMAR International Automotive Marketing Conference 1992
Author: Alberto Hernandez Agramonte
June 15, 1992
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Citation

Agramonte, A. H. (1992a, June 15). Dealers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/dealers


Research papers

The changing market for local & regional newspapers

The circulation of local and regional papers has been in long-term decline for at least 15 years in the UK, and some parts of Europe have experienced similar trends. Over the past few years, the Henley Centre has been asked by a number of individual...

Catalogue: Seminar 1991: Publishing For An Optimal Product
Authors: David Darton, Steven Barnett
June 15, 1991
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Citation

Darton and Barnett (1991a, June 15). The changing market for local & regional newspapers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-changing-market-for-local-regional-newspapers


Research papers

The value of the arts: Alitalia

It has been said that a single image sums up a thousand words. Consequently Alitalia has chosen the testimony of a contemporary master of artistic communication to illustrate what it feels is evidence enough of Alitalia's relationship to the Arts....

Catalogue: Seminar 1990: Research And Marketing For The Arts
Authors: Tommaso Zenga, Alberto Denzler von Botha
June 15, 1990
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Citation

Zenga and Denzler von Botha (1990a, June 15). The value of the arts: Alitalia. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-value-of-the-arts-alitalia


Research papers

Qualitative research as a supplier of relevant and applicable action models

The paper focuses on the relationship between the research agency and its client and the production of client satisfaction within the context of business-to-business research. Client satisfaction and the quality of qualitative research is to a high...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Author: Jan De Tremerie
June 15, 1990
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Citation

De Tremerie, J. (1990a, June 15). Qualitative research as a supplier of relevant and applicable action models. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-as-a-supplier-of-relevant-and-applicable-action-models